role

project manager/agency producer

client

google

project

childish gambino playmoji launch for pixel 3

the google pixel team and childish gambino (aka donald glover) teamed up to release a pack of custom playmojis all based around songs from childish gambino’s latest and greatest hits. to gain awareness and create buzz around the collaboration google released a 60 second hero spot debuting in the grammy’s in which donald glover took home a trophy, 4 additional commercials spotlighting his choreographer sherrie silver, and an influencer campaign.

assets created

hero spot :60, :30, :15

additional spots :30, :15, :10, :06

results

cannes lion - bronze for digital craft, motion graphics + animation

223% increase in app downloads

18% increase yoy in pixel search volume

8.9M estimated earned impressions (up 318.5% YOY)

21MM impressions on twitter with a view completion rate +32%

creative team

art director - kamal collins

copywriter/acd - rob neveau

production team

production company hero spot - mamag

production company additional spots - redacted content

agency producer additional spots - liz corsini