role

project manager

client

amazon music

project

amazon music: rotation playlist launch

amazon music launched a hip hop playlist to compete with their industry rival’s rap caviar playlist. the campaign included an event, social channel launch, as well as the filming of a commercial in the format of a “super shoot”. at this super shoot we shot, photographed, and interviewed 15 artists in one day on one set with various stations set up to accommodate the different needs.

assets created

hero spot :70, :60, :30, :15

photos of talent for social use

interviews of talent for social use

results

1M+ views on instagram, 1M+ views on youtube

all 15 artists posted on their individual social media accounts leading to 500K-1M views on each post

creative team

art director - julian adams

copywriter - james liggins

production team

production company - mamag

agency producer - fabiola hernandez