platinum series
role
producer
client
equinox + american express
project
platinum series
to celebrate american express’s new equinox membership perk included for platinum cardholders, we held an invite only event series spanning from new york to california. each event had an immersive experience for cardholders including a fun workout class accompanied by an activity. in napa valley we had a hiit class + wine, in los angeles we showed members around the moca after a meditative yoga class, and in malibu we held a meditation workshop. each event was captured by a video team and then posted on our socials and on our online blog.
assets created
12-15 editorial images featured digitally per editorial
3x event recap videos
3x online editorials
team
creative team
photographer - franco zululeta
dp + director - autrefish
production team
producer - jessica butler