rodeo drive pop-up event
role
producer + project manager
client
loro piana
project
pop-up store on rodeo drive
loro piana opened up a shop on rodeo drive celebrating their new line of athletic footwear, a first for the luxury brand. along with providing the italian beverages and lite bites, we ensured an influencer studded guest list with dj venus x providing the best music to mingle and dance to. our photographer captured the must see talent of the night and we used those images for online and social posts.
assets created
12-15 editorial images featured digitally
social presence including instagram, facebook, twitter
full editorial inclusive of interview