crocs mellow shoe cgi lookbook
role
producer
client
crocs
project
crocs mellow
custom lookbook photography featuring croc’s new mellow slides. by blending cgi and photography we positioned 2 real models seamlessly into our digital world of comfort. we also created an AR filter putting the mellow slide into real world situations to bring comfort to people everywhere. finally, we did 60+ influencer seeding packages with custom shoe bags + mailers. Our cgi lookbook was posted online in our blog and via instagram.
assets created
12-15 editorial images featured digitally, 4x digital environments
social presence including instagram, facebook, twitter
AR filter launched on its own microsite