crocumentary
role
project manager
client
crocs
project
crocumentary
illustrating crocs 3 main shopping archetypes, we follow the superfan, the chef, and the influencer to showcase how each customer wears their crocs. in this “wes anderson style meets pbs documentary” featuring a voice a-la david attenborough, we contained our narrative in 3 fantastical sets. promoting crocs classic clogs and new silhouettes like the mega crush clog, we let our hero video do the talking. this video was also divided up into 3 separate content pieces and all added to a custom built website to really make this effort pop. bts, tik toks, and photography of each archetype on each set also provided ample material to post on socials and our custom site build.
assets created
1x :90 hero video, 3x :30 cut downs
custom built microsite
12-15 editorial images featured digitally per archetype
social presence including instagram, facebook, twitter
full editorial feature