street sounds lookbook
role
project manager
client
crocs
project
street sounds lookbook
part 2 to our echo launch campaign further pressing the connection between music and the echo shoe included a lookbook and :30 hero video. showcasing how music plays a role in our everyday lives - evolving as we evolve, we take the talent through a record shop and out onto the street, highlighting their discovery of vintage music and its subsequent evolution and permeation into street culture. featuring all 3x colorways of the echo and a fun dance vibe, we shot photos, video, and posted on social.
assets created
1x :30 hero video
12-15 editorial images featured digitally
social presence including instagram, facebook, twitter
1x lookbook editorial