crocs echo shoe animations
role
project manager / producer
client
crocs
project
echo shoe launch - animations
to promote the launch of crocs’ new silhouette, the echo clog, we took to the realm of nfts to create something inspired by music just like the shoe’s name. highlighting the balance between new and old technology by reviving 90s-style classroom experiments, we created a series of nfts that use “echo vibrations” from one of remi wolf’s songs to create animations. based in the premise of non-newtonian fluid and chemistry sound experiments, we utilized sound waves from remi wolf’s song to create sculptural/liquid metal animations.
assets created
3x animations inspired by the 3x colorways of echo clogs
social presence including instagram, facebook, twitter
full editorial featuring the animations