greenleaf
role
project manager
client
new balance
project
greenleaf platform launch
to help launch new balance’s new sustainability platform aptly named “greenleaf”, we shined a spotlight on 2 talents who are key sustainability influencers. we had an editorial lookbook and interview with maryah greene, a sustainable plant influencer, as well as jess tran who is a vintage clothing shop owner. we outfitted them both in the 574 shoe that was remade to include 50% environmentally friendly materials and shot them throughout their own homes.
assets created
12-15 editorial images featured digitally
social presence including instagram, facebook, twitter
2x full editorials inclusive of interview
maryah greene content links
jess tran content links