role

producer (tiktok)

production company

happy place

project

behind the breakthrough: artist spotlight

tiktok and music are forever intertwined as creators are turned into artists overnight and musical talent is discovered every day on the entertainment app. tiktok wanted to give artists that started on tiktok their flowers by creating a video series that is posted on the brand handle each month spotlighting a different breakout musician. we created a one of a kind look and feel that integrates tiktok’s signature content creation with a cinematic and elevated documentary and interview style shoot. this video was the first in this brand new series.

assets created

hero spot 2 mins to be posted on tiktok’s brand handle

DOOH content

full page spread on tiktok’s music newsletter

results

2.7M views on tiktok