role

producer (tiktok)

agency

akqa

production company

studio sands

project

make it yours

tiktok wanted to teach new users how to use their app with some easy to follow and fun to watch short videos that would display just how easy it is to use and customize. 4x videos each spotlighting a different feature were created featuring actress eva mendes who is recently new to tiktok. using her real life interests as inspiration we are taken through how she curates her own tiktok feed through favoriting, skipping, saving, and searching.

assets created

4x :30 hero spots