role

producer (tiktok)

agency

akcelo

project

sparks good canada

in november 2024, canada ordered tiktok to shut down their business operations, including its offices in toronto and vancouver, citing national security concerns. in response to ongoing pushback from western countries, tiktok wanted to celebrate canadian tiktok creators and showcase how their app has been used for good across the country helping real canadians start their own businesses and achieve financial freedom through their online personas. to capture docustyle footage of our creators, we traveled across canada filming in québec, ontario, and vancouver b.c. the spots were broadcast across canada in february 2025 including a spot during the superbowl in canada.

assets created

2x :60s featuring unique tiktok creators

2x :15s cutdowns

2x stills

2x DOOH images