role
agency producer + project manager
client
timberland
project
this is not a boot: timberland’s 50th anniversary
to celebrate timberland’s 50th anniversary, we created a short documentary exploring the history of their signature boot and the cultural impact it had on an international level. the star-studded documentary had over 18 celebrity guests from across the globe including a$ap ferg, fat joe, goldie, rza, and more. filmed over the course of 2 months, in london, nyc, los angeles, and rome it was a true labor of love. to support the release of the doc we planned a global screening series and coffee table book using film photos taken on set as well. acting not only as the agency producer in charge of liasing with the director and line producer, checking over budgets, i also acted as project manager being the main point of contact with the client and managing all parts of the campaign.
assets created
1x 45 minute documentary filmed in 3 countries with over 18 celebrity subjects and reenactments
global screening series in london, shanghai, milan, and nyc
multiple editorials
1x coffee table book containing film photos from the shoot