role
producer
client
23 and me
project
freethink x 23 and me | sponsored marquee documentary
23 and me wanted to create a customer testimonial video showing how their product can be used to help identify potential health risks. they wanted something more than just your average confessional style “I swear this works!” video, so we created a moving, emotional, and science backed docu-style piece about one woman’s journey with the breast cancer gene.
assets created
1x 3:30 video
social presence including instagram and youtube on both freethink and 23 and me’s channels
full editorial inclusive of interview
content links