for the love of hiking
role
project manager
client
merrell
project
merrell: for the love of hiking
a 3-part social video series profiling how max vallot, founder of district vision, likes to spend his hiking days in los angeles. this on-the-move video told a meaningful merrell story in a snackable format for all audiences. from prep, during the hike, and at recovery we went along for the ride while max sported the latest merrell hiking boots.
assets created
12-15 editorial images featured digitally
3-part video series about hiking
social presence including instagram, facebook, twitter
full editorial inclusive of videos