hs sports
role
project manager
client
merrell, highsnobiety, jack wolfskin, + more
project
hs sports
highsnobiety sports is a novel take on a contemporary sporting goods offering. this multi-media initiative included product collaborations with brands like jack wolfskin, merrell, and on running, to name a few, exclusive releases, a los angeles pop-up at the formerly named fred segal on sunset, and fun activations. the pop-up was open for a full week and included running activities sponsored by on running, hiking, panel conversations, and more. it also served as a fully fledged store where people could make purchases. it was a cross functional effort between myself and european events team.
assets created
1x panel conversation, 1x hike, 1x run, 1x launch party
social presence including instagram, facebook, twitter
event photography by bfa