role
producer (tiktok)
agency
mojo supermarket
project
2024 olympics support
as part of tiktok’s efforts to surround the cultural moment of the 2024 Paris Olympics, we created a social first (tiktok first) ad to promote watching and consuming Olympics content on tiktok. It played in-app and also on other platforms for the duration of the Olympics and Paralympics. creatively, we wanted to ensure that we were communicating tiktok’s value clearly of being able to catch all the clips on the app, but also ensure we had diverse talent and included Paralympics athletes as well.
assets created
:15 hero
:06 cutdown
:06 cutdown